Regardless of industry, business cards are one of the first of marketing materials that get created. Business cards can be tricky. You have such a limited space in which to fit both an exciting design and the right amount of information. It’s no easy task.
So here are some ideas to break open your box when it comes to business card printing or design ideas.
Double-Sided Business Cards
You can fit about 300 words on the back of a business card in 10pt font. 300. That’s a ton of information and it leaves the front of your card free for the basics. It’s always a good idea to keep the front of the card uncluttered, so if you are struggling to keep the front clean, move some of the information to the back. Here’s an example:
The company wanted to make sure that the tagline on the front of the card had plenty of support. So they used the back to drive home their value proposition. Still, other designers use the back to make a statement, such as in this example:
Here we have the front providing all of the information and the back playing a supporting role. It’s less about providing more information and more about reinforcing the design. You have lots of room to play when you integrate the back of the card into the design.
Folded Business Cards
If you need a lot more room for frolicking, consider folded business cards. The benefits are two-fold: you double your space for a design and your card is still the standard size once folded. This latter point is important because companies often make the mistake of creating oversized business cards thinking that the design will stand out. This usually backfires as the client can’t keep the card around where they normally store cards, such as in a Rolodex. Consider this example:
This design keeps the outside of the card very simple and puts the contact information on the inside. This certainly works well for a minimalist, but what if you’re looking for an over-the-top idea?
Here we have a card designed to look like a laptop. It’s visually striking and makes you smile. The graphics are clean and it’s definitely an attention grabber. It’s still simple but takes the folding idea to a new level.
Die Cut Business Cards
Once you do your first die cut business card, it’s hard to go back to "normal" designs. It’s reasonably addictive. But here’s an important point: the cards must still fit in a standard rolex. Why? Because that’s the standard. I know you want to break out of the box, but this is a business card, not a poster or postcard or a website. The business card has a simple function and you don’t want your design to render it non-functional.
This design still meets the goal of a striking die cut design without being oversized or of odd proportions. The two-color design balances the fancy shape and keeps the design simple yet eye-catching.
Here’s good example of an over-the-top die cut design. The cards look like combs and the owner is a stylist. It’s still the right shape and proportion and the back works as a notepad to write down the appointment time.
While you do have some limitations to keep in mind when designing business cards, there is a great deal of room for play. The key is to keep in mind the card’s function: to make basic contact and brand information easily available for later use. It’s a mistake to try to do too much, but when you get into double-sided, folding, and die cuts, the sky is really the limit.